Georgette Sullivan

Executive Design Leader - Inclusive Maker  |  Radical Collaborator  |  Bridge Builder

Demonstrated leader with experience building and growing product design teams of 3 to 30 that elevate design into a strategic business advantage. I develop designers and researchers so they can do their best work. Experienced at turning complex problems into simple, elegant, and inclusive solutions that WOW.


  • Team Builder
  • Innovation and Strategy
  • Roadmapping and Vision
  • Collaborator
  • Critical Thinker
  • Talent Development
  • Executive Education
  • Mentor and Leader
  • Communicator


  • Inclusive Design
  • Accessible Design
  • User-Centered Design
  • System Thinking
  • Design Thinking
  • Data Driven
  • Design Operations
  • Research Operations
  • Design Systems

Product Team

  • Whole Team Collaboration
  • Dual Track Agile
  • Agile/Scrum
  • Lean UX
  • SAFe
  • Pragmatic Marketing


Master of Arts in
Interaction Design
University of Kansas
May 2011

Bachelor of Arts in
Graphic Design
Kansas Wesleyan
June 1993

Awards and Recognition

3rd Place Knowbility’s Accessibility Internet Rally

Cox Automotive Strategic Acceleration Award

IBM Business Leadership Technology Award

IBM Teamwork Award: Watson Drug Discovery
2015 2.0 Project Leadership Award

1st Place Team Design Kansas City Design Week
2009 Excellence Award

Director of User Experience and Design

Thales Group  | Austin, TX

June 2023 to Current

Lead a global team of product designers, user researchers, and UI engineers creating a platform for Identity and Access Management (IAM).
  • OneWelcome Identity Platform Vision and Leadership
  • Turned an abstract and inconsistent technical product roadmaps into design concepts that represent the product vision for the OneWelcome Identity Platform and three of the platform enterprise products in four months.
  • Transformed business silos into cross-functional collaborations by creating  a culture of iteration and feedback. Design critiques give Product Managers, Product Owners, Architects and Engineers a framework for giving actionable feedback weekly on early to late designs.
  • Reduced product sales and business analyst frictions by leading the design of the OneWelcome Identity Platform administrative experience. 
  • Grow Design Culture and Talent
  • Transformed designers and researchers into a collaborative user experience design team. Replaced UI first design practices with user data-backed methods like generative research, storytelling and rapid iterative concept sketching workshops.

Senior User Experience Design Manager

CDK Global  | Austin, TX

June 2019 to June 2023

Lead a team of 5-30 global design managers, product designers and researchers, UI engineers, contractors, design and research operations focused on disrupting the automotive dealership industry.
  • Simplifying Experiences
  • Implemented the Simplicity Score Program to measure the usability, and SUS of products. This program is used to understand the progress product teams are making simplifying products experiences.
  • Accessible Design System
  • Lead the redesign and development of the Product Design Language and Design System. The new design system is accessible, WCAG 2.2 AA compliant, and has improved product usability of all CDK Products.
  • Responsible for defining and documenting a unified pattern library that all products use to deliver common users experiences. Product experiences now work the same and work as user expect.
  • Developing Design Talent and Culture
  • Updated job descriptions to reflect a measurable career progression that clearly defines expectations and matures the design organization. 
  • Created the Design Principal role so that senior designers have an alternative path to management.
  • Mentored early to senior designers, researchers, manager, and executive leadership by providing career and business guidance.

Adjunct Lecuturer

January 2023 to present

Teaching Accessible User Experience to iSchool master and doctoral students. The course establishes a foundation of universal and accessible product design and research with People with Disability.

Adjunct Associate Professor of User Experience

Multiple semesters from 2015 to Current

Taught Introductory to User Experience, Design Research, Product Design and Career Lab courses so that students grow in their design practice. Coach students on the practice of design and how to build a career.

User Experience Architect

Cox Automotive  | Austin, TX

(11 mos)  August 2018 to June 2019

Created a user-centered product development life cycle across three cross-functional product teams so that teams understood and empathized with real-world users and their experiences.
  • Researched and designed a photo editing and management experience that improved usability and solved user pain points for dealers.

Director of Product Design

Compeat Inc. | Austin, TX

(4 mos)  2018 to July April 2018

Led the product design transition of thick client product to SaaS by breaking down of the feature sets into sprint-sized deliverables and prioritizing work to meet deadlines.

Senior User Experience Design Manager

Watson Health: Life Science & MobileFirst

IBM  | Austin, TX

(3 yr 8 mos)  September 2014 to April 2018

Built, led, and managed three product teams that discovered and delivered product experiences using machine learning and artificial intelligence.
  • Leadership and Design Strategy
  • Validated the product concept of Watson for Patient Safety by evaluating existing solutions in market, confirm busines and user need.
  • Design Manager of the Watson for Patient Safety team of 125+ cross-functional and multiple business units designers and engineers. Responsible for managing client relationships, design process, and delivery timelines.
  • Product Design and User Outcomes
  • Lead a 10-month redesign of six unusable and unsellable tools into Watson for Drug Discovery. WDD reduced gene discovery for diseases like Cancer, Alzheimer's, Parkinson's, and MS from 18 months to 2 weeks.
  • Lead the design of Watson for Patient Safety that increased consistency and reduced adverse event reporting from weeks to days.
  • Identified an epistemological mismatch between human understanding and machine learning. Designed a strategy to support the mismatch that allowed users to test the technology and build trust with users.

Senior Interaction & Visual Design Engineer

Dell  | Austin, TX

(3 yrs 2 mos)  August 2011 to September 2014

Partnered with product teams to design solutions that demystified and simplified the complexity of managing Servers, Thin Clients and Mobile Devices.
  • Process Improvements
  • Reduced bottlenecks and dependences on design by transforming the team’s process and focusing design on features with value and impact.
  • Pain Points Discovery
  • Identified an unrecoverable product workflow that created hours of rework for a user. This discovery influenced the adoption of user-centered design across the entire business unit.
  • Design System
  • Collaborated across divisions to create Dell’s product design system which included design principles, guidelines, and code.

eCommerce Web Designer II

Spint Inc. | Overland Park, KS

(3 yrs 11 mos)  October 2007 to August 2011

Work across the business units to design solutions that maintain a consistent user experience and corporate brand across multiple customer touch points.
  • Lead the visual redesign of the e-commerce consumer experience.
  • Collaborated across the team to translate business and shoppers needs into workflows, wireframes and visual designs that removed complexity barriers.
  • Managed all mobile accessories website launches including directing photo shoots, editing images and copy editing.

Creative Genius

(1 yr)  February 2006 - January 2007

Design Manager and senior designer responsible for designing, maintaining, updating and creating identity systems, websites, email, literature, catalogs, and advertising for clients in the banking, apparel, and engineering industries.
  • Concept, test, design and produce all client web sites and electronic marketing, including email blasts and online surveys.
  • Manage the workflow of projects through the creative and production processes, monitoring progress, maintaining timelines and budgets.

Marketing and Design Manager

PROSOCO, Inc.  | Lawrence, KS

(6 yrs 4 mos)  October 1999 - February 2006

Managed the marketing and brand team responsible for branding, marketing strategy and maintained department budget.
  • Updated and managed the corporate identity and marketing materials including print, video, web, training, and trade show exhibits.
  • Managed marketing projects from concept to production. Coordinating vendors and teams to reduce production time, cost and dependency.