Georgette Sullivan

Executive Design Leader  |  Inclusive Maker  |  Radical Collaborator

I’m an inclusive, evidence-driven design executive with 32 years of experience including 15+ years transforming enterprise SaaS ecosystems into trusted, accessible, and data-informed experiences. My work bridges product strategy, AI-enhanced design, and business outcomes — from scaling global design teams and systems to embedding accessibility and experimentation into product lifecycles. A former marketing leader turned UX strategist, I integrate business, design, and product thinking to accelerate adoption and market impact. I co-own roadmaps, shape design investments that drive growth and differentiation, and build platforms that expand customer choice. I’m driven to build inclusive, intelligent systems that solve real human problems and position design as a catalyst for business impact.

Core Competencies

  • UX & Product Strategy | Enterprise SaaS & Healthcare Platforms
  • Inclusive & Accessible Design | AI/ML Experience Design
  • Global Team Leadership | Cross-Functional Collaboration
  • Design Systems & Operations | Research & Usability Practices
  • Public Speaking & Thought Leadership

Product & Business Strategy Certifications

  • Product Academy Immersion – McKinsey & Company
  • PMC Level I & II – Pragmatic Institute
  • Agile Product Owner Role: Foundations – LinkedIn Learning
  • Certified SAFe® 5 Agilist – Scaled Agile, Inc.

Education

Master of Arts in
Interaction Design
University of Kansas
May 2011

Bachelor of Arts in
Graphic Design
Kansas Wesleyan
University
June 1993

Awards and Recognition

3rd Place Knowbility’s Accessibility Internet Rally
2019

Cox Automotive Strategic Acceleration Award
2018

IBM Business Leadership Technology Award
2016

IBM Teamwork Award: Watson Drug Discovery
2015

Director of User Experience and Design

Thales Group  | Austin, TX

June 2023 to Current

Lead platform-level design strategy for a global IAM portfolio spanning CIAM, PKI, FIDO, mobile, and on-prem systems across North America, Europe, and India. I drove the transition from siloed products to a unified, modular platform that enables customer choice and accelerates market differentiation.
  • Platform Strategy: Unified 15+ PMs and 20+ engineering teams around a shared UX vision, aligning fragmented post-acquisition products into a cohesive, extensible platform.
  • AI-Driven Experiences: Embedded AI into workflows to streamline administration and unlock new revenue opportunities, while leveraging AI to increase design capacity and accelerate ideation.
  • Atomic Design System: Built the organization’s first atomic design system, scaling consistency, accelerating development, and reducing technical debt.
  • Accessibility as Growth Enabler: Achieved WCAG 2.2 AA, Section 508, and EAA readiness, delivering VPATs that reduce regulatory risk and expand market reach.
  • Evidence-Based Roadmapping: Established a scalable research program, evolving practices from ad-hoc to systematic and enabling data-driven decisions.

Senior User Experience Design Manager

CDK Global  | Austin, TX

June 2019 to June 2023

Directed UX strategy and design/research operations for an automotive SaaS portfolio serving dealers and OEMs. Scaled global design and research practices while acting as design system product manager, blending design leadership with product strategy to accelerate delivery and unify user experiences.
  • Design System Transformation: Built and scaled an accessible enterprise design system that unified product experiences, accelerated delivery, reduced development effort, and technical/design debt.
  • Research Leadership: Directed quantitative and qualitative research initiatives, including field studies, to inform roadmap decisions and improve critical workflows. Standardized usability metrics that improved product quality visibility at the executive level.
  • Design Leadership: Led globally distributed teams of 30+ designers, researchers, and engineers delivering consistent, and accessible experiences.
  • Design Career Transformation: Launched the Design Principal Program, creating career growth tracks for both leadership and deep craft expertise, boosting retention and organizational maturity.

User Experience Architect

Cox Automotive  | Austin, TX

(11 mos) August 2018 to June 2019

Created a user-centered product development life cycle across three cross-functional product teams so that teams understood and empathized with real-world users and their experiences.
  • Aligned PI planning with research sprints to prioritize user-validated backlog items.
  • Evangelized design practices including personas, empathy maps, usability testing, and storytelling to guide product strategy.

Director of Product Design

Compeat Inc. | Austin, TX

(4 mos) 2018 to July April 2018

Directed SaaS transformation of a legacy accounting platform while managing a lean design team through rapid delivery cycles.
  • Led a 2‑person design team in reinventing Compeat’s flagship accounting platform—transitioning from a thick‑client desktop to a browser‑based web app.
  • Directed UI and interaction pattern design, translating complex desktop workflows into intuitive, user‑centered web and mobile experiences.
  • Provided daily design leadership, fostering cross‑functional collaboration with Product and Engineering and maintaining momentum toward client‑promised deadlines.

Senior User Experience Design Manager

Watson Health: Life Science & MobileFirst

IBM  | Austin, TX

(3 yr 8 mos) September 2014 to April 2018

Led UX strategy for AI/ML-powered healthcare platforms in regulated environments, embedding human-centered design to accelerate market readiness, improve adoption, and reduce operational costs.
  • Accelerated Commercialization: Transformed six unusable disconnected tools into the market-ready Watson for Drug Discovery, reducing gene discovery timelines from 18 months to six weeks and increasing speed-to-value for pharmaceutical manufactures.
  • Operational Efficiency & Market Differentiation: Directed the design of Watson for Patient Safety, cutting adverse-event reporting time from weeks to days, improving compliance and lowering customer costs.
  • Adoption & Trust Strategy: Developed strategies to resolve trust gaps between human cognition and machine learning outputs, enabling adoption of AI/ML in healthcare.

Senior Interaction & Visual Design Engineer

Dell  | Austin, TX

(3 yrs 2 mos) August 2011 to September 2014

Led UX for enterprise device management, embedding human-centered design as a strategic driver of product value. Simplified complex IT workflows, improved administrative efficiency, and surfaced insights that guided product roadmaps and secured executive investment in design.
  • Identified critical workflow failures, catalyzing executive commitment to user-centered design across business units.
  • Led design for device management systems (servers, thin clients, mobile), simplifying complex IT workflows.
  • Co-created Dell’s first product design system, defining scalable UI patterns and documentation.

Conference Speaker - John Slatin AccessU 2025

Knowability  | Austin, TX

May 2025

Presented to accessibility practitioners, designers, and developers on shifting accessibility practices earlier in the product development lifecycle.
  • Delivered “Shifting Left: How Designers Can Drive Accessibility Before Development Starts”, introducing methods for embedding accessibility in discovery and design phases.
  • Provided frameworks that product teams can use to reduce accessibility debt and improve compliance outcomes

Adjunct Lecuturer

January 2023 to present

Teach graduate students in Interaction Design and Informatics how to build universal, accessible products in professional contexts.
  • Designed curriculum on accessibility standards, inclusive design methods, and usability testing with people with disabilities.
  • Mentored master’s and doctoral students to apply accessibility to their research and product work.

Adjunct Associate Professor of User Experience

Austin Community College  | Austin, TX

Multiple semesters from 2015 to Current

Taught introductory and advanced UX courses, helping students bridge classroom learning to professional careers.
  • Developed coursework for design research, product design, and UX career readiness.
  • Coached students on building portfolios, interviewing, and preparing for entry-level UX roles.