“Design own the UX!” I have heard these words spoken many times throughout my career and I had thought that they had faded away with the adoption of Design Thinking. This ugly phrase recently rang out more than once and light a fire in my “Radically Collaborative Soul.” Experiences cannot be created let alone owned.
Ok, first off that title…if you omit the cognitive bit and it is the business strategy of every new product I have worked on. I have been on existing product teams where the beauty of this strategy equates to extreme Agile. I have never seen it happen with initial product release of a cognitive product in